THINKWELL REBRAND
Brand refresh for international development organization looking to be bold and creatively communicate research
ABOUT THE PROJECT
ThinkWell is an organization that wants to stand out in the international development space. Their primary goal is to be bold, to not fear developing new solutions to old problems. So how does their rebrand help acheive this? It sets the tone and lets others know that they aren't interested in staying in the past. Though the organization restructured priorities and ultimately placed the brand transition on hold, I had already taken these guidelines and began experimenting and creating products. Below are some examples of this implementation. *Please note that the logo and brand guidelines were designed by Both Associates in consultation with myself and the Communications Director. All products included below used those guidelines as reference but were designed by myself.
PROJECT TEAM
AREAS OF WORK:
1. BRANDING
2. VISUALIZATIONS + PUBLICATIONS
1. BRANDING
ThinkWell's old logo was difficult to work with and could never be replicated consistently on branded assets because it existed in a vertical orientation. So much of ThinkWell's work is co-branded, so this made collaborations extremely difficult. The new logo was made to fix these issues but still stand out in the crowd of other international development orgs.
Humans are at the center of ThinkWell's work – both as the subjects of the work and the ones behind the scenes. I wanted to represent that hand-crafted element, so I decided to do this in the illustration style. Soft edges and squiggly, the icons were designed to appear like they might be doodled in the margins of a scientist's notebook.
SLIDE DECK
2. VISUALIZATIONS + PUBLICATIONS
