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THINKWELL REBRAND
THINKWELL
ThinkWell underwent a rebranding process from 2021-2022. Though the organization restructured priorities and ultimately placed the brand transition on hold, I had already taken these guidelines and began experimenting and creating products. Below are some examples of this implementation.
Role:
Branding, Data Visualization, Publication Design
*Please note that the logo and brand guidelines were designed by Both Associates in consultation with myself and the Communications Director. All products included below used those guidelines as reference but were designed by myself.
VISION
ThinkWell is an organization that wants to stand out in the international development space. Their primary goal is to be bold, to not fear developing new solutions to old problems. So how does their rebrand help acheive this? It sets the tone and lets others know that they aren't interested in staying in the past.
ICON + ILLUSTRATION STYLE
Not included in the guidelines was the sense that humans are at the center of ThinkWell's work – but they are! I wanted to incorporate something that brought back that hand-crafted element of the work, so I decided to do this in the illustration style. Soft edges and squiggly, the icons were designed to appear like they might be doodled in the margins of a scientist's notebook.
PITCH DECK SLIDES
PROJECT TIMELINE VISUALIZATION
PUBLICATION DESIGN
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